VW supports John F. Kennedy Center’s VSA Emerging Young Artists Program

Every fall, employees working at Volkswagen Group of American (VWGoA) headquarters in Herndon, Va., enjoy a more colorful, creative and vibrant view on their way in and out of the office. This is because Volkswagen supports VSA, the John F. Kennedy Center for the Performing Arts’ international organization on arts and disability. Since 2002, VWGoA has supported the VSA Emerging Young Artists Program, a Jean Kennedy Smith Arts and Disability Program, recognizing talented young artists with disabilities from across the country. And as in years past, VWGoA again welcomed the artwork back to headquarters, on display in the office lobby for several weeks as part of the travelling exhibit, Electrify! “We are thrilled to once again support VSA’s Emerging Young Artist Competition, as the program not only empowers young artists but inspires our entire company,” said David Geanacopoulos, Senior Executive Vice President for Public Affairs and Public Policy, VWGoA. “The program combines art and culture while advocating for diversity and inclusion, all values that VWGoA promotes throughout the organization.” Both the exhibit, and the young – and incredibly inspiring – artists joined VWGoA colleagues and guests for the kick-off reception to celebrate their outstanding, award-winning pieces. VWGoA colleagues had the opportunity meet the young artists and hear about their artwork and the stories behind the pieces. “These young artists challenge us to see the world from a different point of view, and through their personal lens. Their work will spark debate and conversation, and ultimately ignite understanding,” said Betty Siegel, Director of VSA and Accessibility of the Kennedy Center. “We thank Volkswagen Group of America for their continued support in making this possible. We look forward to seeing the impact these 15 young artists and their work will have on invoking unity and inclusivity across the nation.” The 2017 exhibition theme, Electrify!, encouraged artists to excite the senses and awaken the audience’s curiosity. Hundreds of artists applied for this honor and of those, 15 were selected as finalists. After the exhibit leaves Volkswagen headquarters, it will receive national recognition, on display in galleries across the U.S. for a year until returning to the Kennedy Center for the last installation. “I am very honored to have been chosen to be a part of the 2017 VSA Young Emerging Artists Competition,” said Trinity Kai, grand prize winner for Insight, a work of gum dichromate over palladium. “It was a wonderful experience to be able to meet everyone involved in the program – both the fellow artists and all of those who support this incredible program. I enjoyed the reception at Volkswagen, meeting the employees and sharing my story with them. VSA has already impacted my life because it’s brought together such a wonderful and unique group of artists, provided us with the opportunity to learn from each other and make important connections at this stage in our careers.” Additionally, all finalists receive a cash award and an expenses-paid trip to Washington, DC for a three-day session of workshops and discussions at the Kennedy Center to promote professional development and career advancement. To learn more about the 2017 VSA Emerging Young Artist Competition finalists, visit https://media.vw.com/en-us/releases/945. For more information about the Kennedy Center or the VSA Emerging Young Artist Program, go to http://education.kennedy-center.org/education/vsa/.

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The Volkswagen Arteon arrives in America, gracefully

Many cars are designed to not make much of a statement, to blend into the ground like a pair of black shoes. If you want your vehicle to go unnoticed on the street and the valet stand, the new Volkswagen Arteon will not be for you. Coming to America later this year, the U.S. version of the Arteon four-door coupe arrives as the new flagship of Volkswagen in America. Bigger in most dimensions than the outgoing CC, with the latest in available automotive tech and comfort features, the Arteon combines a powerful engine with a spacious interior, all wrapped in one of the most beautiful designs to ever wear a VW badge. “We wanted to offer a premium model in the midsize sedan world that would really catch the eye,” said Stefanie Obenhaupt, Volkswagen Group of America’s director of product marketing for full-size vehicles. “The Arteon will help shape the VW brand in America.” Begin with the lights: Full LED units all around the car curve gracefully into chrome bars on the grille that span the entire width of the Arteon’s front. The hood builds upon the visual width by stretching to cover the top of the fenders, while the side silhouette builds on a chrome-surrounded window opening and a sizable rear hatch with integrated spoiler, with wheel choices up to 20 inches. Higher trim lines offer a panoramic sunroof and a power hatch that opens with a kick of your foot. (For those whose states require front license plates, there’s a snap-in adapter that preserves the lines in the grille). of “The Arteon combines the design elements of a traditional sports car with the elegance and space of a fastback,” says Klaus Bischoff, head of design for the Volkswagen brand. “It’s an avant-garde business class gran turismo that speaks to the heart and the head alike.” Built off the MQB architecture, the Arteon’s power comes from a 2.0-liter TSI turbocharged engine, making 268 horsepower.1 The engine is paired with an eight-speed Tiptronic automatic transmission, with optional 4Motion all-wheel-drive. The Arteon will be fitted with the DCC adaptive damping system, allowing drivers to choose different suspension modes, from Comfort to Sport. Optional driver assistance features range from automatic cruise control that works in stop-and-go traffic to parking assist, lane-keeping assist and automatic high-beam adjustment.2 On the inside, the Arteon’s available tech list begins with the Volkswagen Digital Cockpit, a 12-inch screen that replaces the traditional gauges with customizable displays. The 8-inch touchscreen entertainment system can be maxxed out with a 700-watt, 11-speaker Dynaudio premiumsound system. There’s also available three-zone climate control, heated and ventilated front and rear seats, and even massaging front seats for those long trips. Despite the coupe profile, rear-seat head room is ample, thanks to the long wheelbase, and the combination of hatchback and folding rear seats give the Arteon a sizable expanse of cargo space. Pricing for the Arteon will be revealed closer to its on-sale date anticipated for this fall, but it will carry a sticker price that starts around that for a fully optioned mid-size sedan.

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#TBT: 1987 Volkswagen Golf Twin-Engine Pikes Peak car

No motorsports event carries quite the challenge or history of the Pikes Peak International Hill Climb. First completed in 1916, and run nearly every year since, Pikes Peak has become synonymous with masterful drivers and brutal machines able to speed up the 12-mile, 156-curve route, where one mistake can lead to a dangerous lesson in gravity. In the 1980s, Pikes Peak was the second home of the Group B rally cars – turbocharged monsters of road and gravel rallying. And it was a top target for Volkswagen Motorsports and rally driver Jochi Kleint, who finished third in 1985 and fourth in 1986, close calls that had given the team insights into what kind of monster they needed to breed. Unlike today, the route up Pikes Peak was still partially gravel, meaning traction was at a premium. The thin air at high altitudes meant engines would suffer great losses of power without forced induction. Those challenges led the team to build a Golf unique in the history of VW – one with an engine in front, and another engine out back. Both engines were based on the 16-valve, 1.8-liter four-cylinder units then offered in the GTI. Each carried a turbocharger, and had a mechanical throttle system that would link their outputs as necessary; the driver could choose rear, front or four-wheel drive. And that output was massive – 652 hp, enough even with the weight of two motors to catapult the Golf from rest to 62 mph in 3.4 seconds. The design proved itself from the start, with Kleint having the fastest time by the halfway point. Yet just three turns and a quarter-mile from the finish line, Kleint had to stop; a suspension ball joint failed, making it too risky for him to finish. “Competing in this race is an unbelievable honor,” says Kleint today. “Even if it didn’t ultimately end with a victory, the three Pikes Peak races were some of the best experiences in my motorsport career.” It would be the last time Volkswagen officially competed at Pikes Peak, until this June, when it returns with an all-electric race car. More on that coming soon.  

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For the Love of Skiing, Flying, and VW

Odds are your resume doesn’t include skills like JT Holmes has: award-winning Hollywood stunt coordinator, backcountry freestyle skier, ski BASE jumping pioneer, wingsuit pilot, off-road racer, speedrider, and classic VW Beetle lover. For 37-year-old Holmes, adrenaline surges are just another day at the office. Growing up in the Bay Area, Holmes’ adventurous career took flight in Squaw Valley, a ski resort located just west of Lake Tahoe. By age 15, Holmes says he knew he wanted to go pro. By 17 he was a sponsored athlete appearing in high-end ski films. His chosen sports tend to involve speed, risk, and altitude for an exhilarating combo, especially for those who prefer to hang out closer to earth and watch on screen. Speedriding — a sport that combines skiing and parachuting — is Holmes’ current favorite. “Speedriding lets you transition from skiing to flying at will,” he says. “You’re able to ski in places where other people can’t because of hazards like cliffs or forests.” All in the Volkswagen family  There’s more to Holmes than airborne adrenaline though. A love of the VW Beetle runs in his family, dating back to the tradition of his grandpa buying a new one for each of his kids when they graduated college. Through the years, Holmes showed an interest in one of the family rides — a 1970 dark cherry red Beetle nicknamed “Rosebud” that was passed from his aunt, down to his cousin, and then to his mother. The classic car eventually became his when he graduated college and restored it, and they’ve been companions ever since. “Some people have classic cars they just look at,” Holmes says of Rosebud. “That’s not mine; she’s not a piece of jewelry. She’s my everyday car.” Holmes takes Rosebud from town to beach to campground to ski resort. He says he enjoys meeting other VW enthusiasts, whether on the road while doing the “wave” to fellow Beetle owners, or hearing stories from other Beetle fans. “They’re just fun, good-vibe cars,” he says. Downhill thrills See Holmes defying gravity in this year’s Warren Miller film, Line of Descent presented by Volkswagen. Founded in 1949, the Warren Miller Film Tour signifies the opening of ski season and has an enthusiastic powder-hungry following. “I was that stoked kid that looked up to people on that big screen, and now I’m on that big screen,” says Holmes. “It’s an honor to see people’s reactions. You just feel lucky to be chosen to represent the mountain.” Remembering an icon Warren Miller, a passionate skier and iconic filmmaker, passed away on Wednesday, January 24, 2018 at age 93. During Miller’s career, he made more than 500 movies and will be remembered as a pioneer filmmaker who introduced skiing and snowboarding to a wide audience – even to those who had never set foot on a slope. “He gave me my very first “break” in the ski industry. In 1995, as a 15-year-old who lived and breathed skiing…, to be chosen to ski in a Warren Miller film was a dream come true,” says Holmes. “Every element of my life and career traces back to my decisiveness as a young teen to become a pro skier. That decisiveness is credited to Warren Miller.” Download or watch the full trailer of Warren Miller’s latest film, Line of Descent presented by Volkswagen.

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New Gear for the New Year

Whether you’re taking up kayaking this year (hello New Year’s resolution to be more fit) or you just need extra space, a set of Base Carrier Bars makes the perfect accessory. Customized attachments for bikes, skis, and snowboards can help you stay active all year long—and leave plenty of space inside to stretch out on the way home.1 The best adventures see their fair share of dirt and debris. No problem! Monster Mats (high-quality, all-season floor mats) help protect your floors from dirt, snow, sand, mud, rain, and slush.2 Take them out, hose them off, and you’re ready for the next adventure. Perfect for long road trips, the Universal Tablet Holder attaches to the front-seat headrest and securely holds a tablet or smartphone in place.3 Tap and swipe, pull up a movie, and instantly create a rear-seat entertainment center to occupy even the fussiest travelers. This is the year when “Are we there yet?” becomes “We’re there already?” Easy to install, the Snakey Headrest Hanger attaches to front-seat headrests creating a set of hooks to help you keep your car organized. No more backpacks, clothes, or trash bags on the floor! Emergencies don’t announce themselves. But you can help prepare yourself for a number of situations with the VW Roadside Assistance Kit. Complete with booster cables, tools, warning triangle, blanket, LED flashlight, poncho, work gloves, cable ties, bandages, and a whistle. Tiny details can make a big difference in how you feel about your ride. Whether you prefer polished exhaust tips, brass valve stem caps, a sleek steel license plate frame, or a stylish door sill protector, you’re sure to find something to find the flair that sets your car apart from the crowd.

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It’s a Bug Thing

The first Volkswagen Beetle arrived on American shores in 1949. But, seven years later, in 1956, the model was so rare that VW owners “would honk and wave at one another as though to long-lost family,” remembers Betty Gordon, a first-generation Beetle owner from Rochester, New York. “It was fun!” Twelve years later, in 1969, the VW Beetle was one of the world’s best-selling vehicles. It went on to become the most-produced car in history. While production of the U.S.-spec Beetle ended in 1979, the last air-cooled Beetle rolled off an assembly line in South America in 2003, ending a record 65-year run, with over 21 million Beetles produced. In 1998 and again in 2012, updated Beetle models had successful retro relaunches. Somewhere along the line, the VW Beetle went from car to cultural phenomenon. Its aerodynamic design, four-wheel suspension, low center of gravity, and use of lightweight alloys made the original Beetle more advanced than nearly any car of its time. But there was so much more to the original Beetle that has made it the cultural icon it is today. Instantly Recognizable Arriving in an era when American cars were big and ostentatious, the Beetle was deliberately smaller. With its ladybug shape, smile-like hood, bugged-out eyes, and rounded fenders, the Beetle oozed personality and was instantly recognizable. The air-cooled, horizontally opposed, four-cylinder engine with its chrome-tipped dual exhausts had a unique sound, too. Practical yet Surprising  With room for four and a price tag of around $1,600 in the early-to-mid-1950s, Beetles were a bargain. From the beginning, maintenance was simple and parts and service were readily available from local dealers — unusual for an import at the time. The rear-engine design gave the Beetle exceptional traction. In the Blizzard of 1964, Richard Weeks put tire chains on his model and plowed two-foot snowdrifts from his Ridgefield, Connecticut driveway. His son, Dan, still remembers riding along as the drifts billowed off the Beetle’s rounded fenders. “Even snowplows were getting stuck. We felt invincible!” he says. Customizable Meanwhile, on the West Coast, lightweight fiberglass bodies that bolted to the one-piece VW chassis were starting to be used. These dune buggies were the original vehicles used to combine sports car performance with off-road ability. The “Baja Bugs” with cut-off fenders, souped-up engines, and beefed-up suspensions followed, dominating off-road racing for decades. The easily removable bodies and one-piece floor pans made a number of custom configurations possible.1 On the track, “Formula V” (for VW) race cars used Beetle engines, suspensions, and chassis and became one of the most popular entry-level racing classes. There were even drag-racing Beetle vehicles, modified to produce hundreds of horsepower. Iconic The Beetle became the triumphant underdog in the United States: It represented simplicity, efficiency, modesty, and timeless design — a change from the conventional 1950s “bigger-is-better” mindset. While American automakers scrambled to design and produce compact models, VW already had a proven product. During the countercultural 1960s and 70s, the Beetle resonated with a rising anti-materialist, nonconformist ethic and symbolized a power-to-the-people freedom to travel inexpensively. The now iconic symbols of the Beetle with surfboards on California beaches and adorned with peace symbols at Woodstock came from the counterculture’s embrace. of Collectible Today, the air-cooled original VW Beetle vehicles are increasingly collectible. There are dozens and dozens of vintage VW owners’ clubs in the United States with selling prices of some pristine restored versions rivaling the new Beetle. Tim Molzen, a classic car dealer in Merrill, Iowa, owns an immaculate coral-colored 1968 Beetle. He doesn’t even list a price for the car on his website. “I really don’t want to sell it,” he confides. Perhaps that’s because unlike exotic special-interest cars, the Beetle seems to have universal appeal. “If you pull up to a car show in that Beetle, people crowd around,” Molzen says. “They’re iconic. Everybody knows someone who’s owned one, or they’ve owned one themselves. They’re fun to drive, too — a nimble-handling little car.”

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R-Line Evolution

Thanks to an expansive new approach to the distinctive R-Line, Volkswagen designers and engineers have created another way for you to make your favorite VW model your very own. The R-Line has long been an available trim for select Volkswagen models, and VW fans in the United States responded enthusiastically to those opportunities with increased demand. Now, the R-Line is offered as a package—not just a trim—on both the Volkswagen Tiguan and Volkswagen Atlas, so fans can stand out even more from a standard model at a great value. The trademark sporty exterior includes features such as 1| R-Line badging; 2| unique front and rear bumpers that incorporate stylish air intakes at the front and a glossy, black diffuser in the rear; 3| larger wheels on certain trims; and wheel arch extensions and body colored side skirts. Inside, the R-Line welcomes drivers with items such as the 4| R-Line-specific infotainment start screen; 5| R-Line steering wheel badge; stainless-steel sport pedal covers; a black headliner; and stainless-steel door sills complete with the R-Line logo. The new R-Line approach gives buyers more options to express their individuality and make a sporty styling statement. With additional models offering an R-Line package anticipated to follow, including the 2019 Volkswagen Jetta, it kicks off a dramatic offering to the evolving market. of

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